When Steve Jobs and Steve Wozniak founded Apple in 1978, the Silicon Valley entrepreneurs emphasized the importance of design while understanding the crucial role aesthetics play in public appeal. Today, Apple is a towering icon in the computer sector with diversified product lines. It was a company that only a decade earlier had huge deficits and has since made a comeback nothing short of remarkable to become one of the most profitable companies in history. 

The key was always the consumer needs. By addressing the very basic of needs, Apple was able to create the niche in the Microsoft-dominated PC world. How could an operating system, such as Apple OSX, with such a tiny market share gain dominance without a fundamental change in computers as big as the one that replaced mini computers with desktop PCs? Apple’s answer was simple: It takes things more personal.

A truly personal computer should be easier to maintain, less prone to infection and able to link to the business stuff when needed.A truly personal computer does personal things like manage your photos and music. Most especially, a truly personal computer is an object that says something about your personality like the clothes you wear and the car you drive. Amazingly, Apple makes computers that are not butt ugly.

In 2001, Apple launched the iPod against big odds. Today, In the world of Portable Music Players or PMP’s, Apple’s iPod leads the way. The success of the iPod has brought Apple into the center of the Music World once dominated by music giants such as Sony, Philips, and many others and still lead the pack to this day. 

In 2007, Steve Jobs announced the most awaited product of the decade, the iPhone. In the run-up to its launch, there was enormous anticipation and excitement in the media that Apple did not even have to spend a single dollar to advertise its launch. It was a phenomenal reception considering it is Apple’s first entry into the mobile phone market. Today, the iconic iPhone is taking on the technological prowess of Nokia, Motorola and Samsung literally making Apple a competitor overnight. 

Apple has continued to innovate and diversify up to this day with products such as Apple TV,  digital media from its iTunes store to its ever-improving iPods and Macbook laptop series. At the very heart of the revolution are the software geniuses at Cupertino CA shelling out newer versions of iLife, iMovie and iWork, which we can expect more surprises for years to come. 

For as long as the world wants to see virus-free PC’s, dual operating systems and cool iPods, only one thing is for certain: the Apple revolution is still  here to stay.